Advertisement for J Foot & Son's cabinet bath

Typical of those appearing in each issue of the most popular middle class periodicals, in this instance the Strand magazine, in 1901. In this instance the advert is countering the idea that the hot air bath taken at home is less boring than one taken in company at a Turkish bath establishment. Perhaps the bather is reading his Strand magazine, easily able to turn pages through the flap just in front of the bookrest.

Compare this with an advertisement for a similar product where a woman bather is shown looking at her image in a hand mirror, suggesting that she is more concerned with her image rather than serious matters of the mind.