Victorian Turkish Baths Picture of the Month for May 2008

Don't have a Turkish Bath without "4711":
a popular newspaper advertisement, 1927

Newspaper ad for 4711 eau de Cologne

One of a series of newspaper adverts for 4711 toilet water, claimed to be the first, and on sale for over 200 years.

'Before going to your Turkish Bath,' advises the ad, 'take a 2/6 bottle of "4711" Eau de Cologne with you and get the masseur to give you a brisk massage in the final stage.'

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  Malcolm Shifrin, 1991-2023