Victorian Turkish Baths Picture of the Month for April 2008
New Turkish Bath Hotel, Rochester, NY:
monthly advertising calendar postcard, 1910
Postcards were a recognised medium for advertising Turkish baths, even when they were part of a larger establishment, such as an ocean liner or an hotel.
The New Turkish Bath Hotel of Rochester, NY, chose not to illustrate the baths themselves, but in 1910—and possibly in other years also—posted calendar cards each month to their prospective clients. On the reverse of each card could be found the same manually typewritten message:
The Turkish bath and
its accompaniments are a
luxury and a necessity.
We know that there are
thousands of men and
women in Rochester and
vicinity who have never
taken a Turkish bath.
We invite you to call
and inspect our estab-
lishment.
44-46 N. Fitzhugh St.
“The very best in the State”
and right up to date.
its accompaniments are a
luxury and a necessity.
We know that there are
thousands of men and
women in Rochester and
vicinity who have never
taken a Turkish bath.
We invite you to call
and inspect our estab-
lishment.
44-46 N. Fitzhugh St.
“The very best in the State”
and right up to date.
This postcard is from the collection of the Victorian Turkish Baths Project
Victorian Turkish Baths: their origin, development, and gradual decline
Comments and queries are most welcome and can be sent to:
malcolm@victorianturkishbath.org
The right of Malcolm Shifrin to be identified as the author of this work
has been asserted by him
in accordance with the Copyright, Designs and Patents Act 1988
© Malcolm Shifrin, 1991-2023